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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Brigg (/'brɪg/) is a small market town in North Lincolnshire, England, with a population of 5,076 in 2,213 households (2001 UK census),[1] the population increasing to 5,626 at the 2011 census.[2] The town lies at the junction of the River Ancholme and east–west transport routes across northern Lincolnshire. As a formerly important local centre, the town's full name of Glanford Brigg[3] is reflected in the surrounding area and local government district of the same name. The town's urban area includes the neighbouring hamlet of Scawby Brook.
