Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in Staffordshire, England, close to the border with Derbyshire. In 2011, it had a population of 72,299. The demonym for residents of the town is 'Burtonian'. Burton is 11 miles (18 km) southwest of Derby, 27 miles (43 km) northwest of Leicester, 28 miles (45 km) west-southwest of Nottingham and 20 miles (32 km) south of the southern entrance to the Peak District National Park.
Burton is known for brewing. The town originally grew up around Burton Abbey. Burton Bridge was also the site of two battles, in 1322 when Edward II defeated the rebel Earl of Lancaster and 1643 when royalists captured the town during the First English Civil War. William Lord Paget and his descendants were responsible for extending the manor house within the abbey grounds and facilitating the extension of the River Trent Navigation to Burton. Burton grew into a busy market town by the early modern period.
The town is served by Burton-on-Trent railway station. The town was also the start and terminus of the now defunct South Staffordshire Line which linked it to Lichfield, Walsall, Dudley and Stourbridge.