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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Buxton is a spa town in Derbyshire, in the East Midlands region of England. It has the highest elevation – about 1,000 feet (300 m) above sea level – of any market town in England.[1][nb 1] Close to the county boundary with Cheshire to the west and Staffordshire to the south, Buxton is described as "the gateway to the Peak District National Park".[1] A municipal borough until 1974, Buxton was then merged with other localities lying primarily to the north, including Glossop, to form the local government district and borough of High Peak within the county of Derbyshire. It is also near to Greater Manchester. The population of the town was 22,115 at the 2011 Census.

Buxton landmarks include Poole's Cavern, an extensive limestone cavern open to the public, and St Ann's Well, fed by the geothermal spring bottled and sold internationally by Buxton Mineral Water Company. Also in the town is the Buxton Opera House, which hosts several music and theatre festivals each year. The Devonshire Campus of the University of Derby is housed in one of the town's historic buildings.

Buxton is twinned with two towns: Oignies in France and Bad Nauheim in Germany.[2]

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