Banner Default Image

CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Cambridgeshire (abbreviated Cambs.)[note 1] is a county in the East of England, bordering Lincolnshire to the north, Norfolk to the north-east, Suffolk to the east, Essex and Hertfordshire to the south, and Bedfordshire and Northamptonshire to the west. The city of Cambridge is the county town. Modern Cambridgeshire was formed in 1974 through the amalgamation of two older counties: Cambridgeshire and Isle of Ely, comprising the historic county of Cambridgeshire (including the Isle of Ely); and Huntingdon and Peterborough, comprising the historic county of Huntingdonshire and the Soke of Peterborough, which historically had been part of Northamptonshire. Cambridgeshire contains most of the region known as Silicon Fen.

The county is now divided between Cambridgeshire County Council and Peterborough City Council, which since 1998 has formed a separate unitary authority. In the county there are five district councils, Cambridge City Council, East Cambridgeshire District Council, Fenland District Council, Huntingdonshire District Council and South Cambridgeshire District Council.[4]