Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Cannock (/ˈkænək/) is a town and the administrative centre of the Cannock Chase district, as of the 2011 census, it has a population of 29,018, and is one the most populous towns in the district of Cannock Chase in the county of Staffordshire in the West Midlands region of England.
Cannock lies to the north of the West Midlands conurbation on the M6, A34 and A5 roads, and to the south of The Chase, an Area of Outstanding Natural Beauty (AONB). Cannock is served by a railway station on the Chase Line. The town comprises four district council electoral wards and the Cannock South ward includes the civil parish of Bridgtown, but the rest of Cannock is unparished.
Cannock forms part of the Cannock Built-up Area (population 86,121 in the 2011 census) which also includes Cheslyn Hay, Great Wyrley, Hednesford, Huntington, Heath Hayes and Wimblebury.