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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Chesterfield is a large market town and borough in Derbyshire, England,[1] 24 miles (39 km) north of Derby and 11 miles (18 km) south of Sheffield at the confluence of the River Rother and River Hipper. Including Whittington, Brimington and Staveley, it had a population of 103,801 in 2012,[2] making it Derbyshire's second largest town. It has been traced to a soon-abandoned Roman fort of the 1st century AD.[3] The name of the later Anglo-Saxon village comes from the Old English ceaster (Roman fort) and feld (pasture).[4][5] Its sizeable street market is held three days a week.[6] The town sits on a coalfield, but little visual evidence of mining remains. Its great landmark is the Church of St Mary and All Saints with a crooked spire.
