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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

Cleethorpes (/ˌkliːθɒrps/) is a seaside resort on the estuary of the Humber in North East Lincolnshire, England[2] with a population of nearly 40,000 in 2011. It has been permanently occupied since the 6th century, with fishing as its original industry, then developing into a resort in the 19th century.

The town lies on the Greenwich meridian and its average annual rainfall is amongst the lowest in the British Isles.

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