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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Colchester (/ˈkoʊltʃɛstər/ (audio speaker iconlisten)[1]) is a historic market town and the largest settlement within the borough of Colchester in the county of Essex, in the East of England. Colchester occupies the site of what was Camulodunum, the first major Roman city in, and sometime capital of, Roman Britain. Colchester lays claim to be Britain's oldest recorded town.[2][3] Colchester has been a military garrison since the Roman era and is currently home to the 16th Air Assault Brigade. In 2019 it had an estimated population of 138,131.[4]

Situated on the River Colne,[5] Colchester is 50 miles (80 kilometres) northeast of London and is connected to the capital by the A12 road and its railway station which is on the Great Eastern Main Line. It is seen as a popular town for commuters,[6] and is less than 30 miles (50 km) from London Stansted Airport and 20 miles (30 km) from the passenger ferry port of Harwich.

Colchester is home to Colchester Castle and Colchester United Football Club. The demonym is Colcestrian.[7]

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