Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Colwyn Bay (Welsh: Bae Colwyn) is a town, community and seaside resort in Conwy County Borough on the north coast of Wales overlooking the Irish Sea. It lies within the historic county of Denbighshire. Eight neighbouring communities are incorporated within its postal district. Established as its own separate parish in 1844 with just a small grouping of homes and farms where the community of Old Colwyn stands today, Colwyn Bay has expanded to become the second-largest community and business centre in the north of Wales as well as the 14th largest in the whole of Wales with the urban statistical area, including Old Colwyn, Rhos-on-Sea, and Mochdre and Penrhyn Bay, having a population of 34,284 at the 2011 census.