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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Cromer (/ˈkroʊmər/ KROH-mər) is a coastal town and civil parish on the north coast of the English county of Norfolk.[1] It is approximately 23 miles (37 km) north of the county town of Norwich, 116 miles (187 km) north-northeast of London and 4 miles (6.4 km) east of Sheringham on the North Sea coastline. The local government authorities are North Norfolk District Council, whose headquarters is on Holt Road in the town, and Norfolk County Council, based in Norwich. The civil parish has an area of 4.66 km2 (1.80 sq mi) and at the 2011 census had a population of 7,683.[2]
The town is notable as a traditional tourist resort and for the Cromer crab,[3][4] which forms the major source of income for local fishermen. The motto Gem of the Norfolk Coast is highlighted on the town's road signs.[5]
