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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Daventry (/ˈdævəntri/ DAV-ən-tree, historically /ˈdeɪntri/ DAYN-tree) is a market town and civil parish in western Northamptonshire, England, close to the border with Warwickshire. At the 2011 Census Daventry had a population of 25,026,[2] making it the sixth largest town in Northamptonshire. It is the administrative centre of the larger Daventry District, which had a population of 78,070 at the 2011 census.[3]

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