Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Derby (About this soundlisten) DAR-bee) is a city and unitary authority area in Derbyshire, England. It lies on the banks of the River Derwent in the south of Derbyshire, of which it was traditionally the county town. Derby gained city status in 1977, and by the 2011 census its population was 248,700.
Derby was settled by Romans – who established the town of Derventio – Saxons and Vikings, who made Derby one of the Five Boroughs of the Danelaw. Initially a market town, Derby grew rapidly in the industrial era. Home to Lombe's Mill, an early British factory, Derby has a claim to be one of the birthplaces of the Industrial Revolution. It contains the southern part of the Derwent Valley Mills World Heritage Site. With the arrival of the railways in the 19th century, Derby became a centre of the British rail industry.
Derby is a centre for advanced transport manufacturing, being home to the world's second largest aero-engine manufacturer: Rolls-Royce. Bombardier Transportation are based at the Derby Litchurch Lane Works and were for many years the UK's only train manufacturers. Toyota Manufacturing UK's automobile headquarters is southwest of the city at Burnaston. To the east lies Nottingham, separated by the M1 motorway.