Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Derbyshire (/ˈdɑːrbɪˌʃɪər, -ʃər/) is a county in the East Midlands of England. A substantial portion of the Peak District National Park lies within Derbyshire, containing the southern extremity of the Pennine range of hills which extend into the north of the county. The county contains part of the National Forest, and borders on Greater Manchester to the northwest, West Yorkshire to the north, South Yorkshire to the northeast, Nottinghamshire to the east, Leicestershire to the southeast, Staffordshire to the west and southwest and Cheshire also to the west. Kinder Scout, at 636 metres (2,087 ft), is the highest point in the county, whilst Trent Meadows, where the River Trent leaves Derbyshire, is its lowest point at 27 metres (89 ft).:1 The River Derwent is the county's longest river at 66 miles (106 km), and runs roughly north to south through the county. In 2003 the Ordnance Survey placed Church Flatts Farm at Coton in the Elms (near Swadlincote) as the farthest point from the sea in Great Britain.
The city of Derby is a unitary authority area, but remains part of the ceremonial county of Derbyshire. The non-metropolitan county contains 30 towns with between 10,000 and 100,000 inhabitants. There is a large amount of sparsely populated agricultural upland: 75% of the population live in 25% of the area.