Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Devon(/ˈdɛvən/, also known asDevonshire) is acountyofEngland, reaching from theBristol Channelin the north to theEnglish Channelin the south. It is part ofSouth West England, bounded byCornwallto the west,Somersetto the north-east andDorsetto the east. The city ofExeteris thecounty town. The county includes the districts ofEast Devon,Mid Devon,North Devon,South Hams,Teignbridge,TorridgeandWest Devon.PlymouthandTorbayare each geographically part of Devon, but are administered asunitary authorities.Combined as aceremonial county, Devon's area is 6,707 km2(2,590 square miles)and its population is about 1.1 million.
Devon derives its name fromDumnonia(the shift frommtovis a typicalCeltic consonant shift). During theBritish Iron Age,Roman Britainand theearly Middle Ages, this was the homeland of theDumnoniiBrittonicCelts. TheAnglo-Saxon settlement of Britainresulted in the partial assimilation of Dumnonia into theKingdom of Wessexduring the eighth and ninth centuries. The western boundary with Cornwall was set at theRiver TamarbyKing Æthelstanin 936. Devon was later constituted as ashireof theKingdom of England.
The north and south coasts of Devon each have both cliffs and sandy shores, and the county'sbayscontainseaside resorts,fishing townsandports. The inland terrain is rural, generally hilly and has a lower population density than many other parts of England.Dartmooris the largest open space in southern England, at 954 km2(368 square miles);itsmoorlandextends across a large expanse ofgranitebedrock. To the north of Dartmoor are theCulm MeasuresandExmoor. In the valleys and lowlands of south and east Devon the soil is more fertile, drained by rivers including theExe, theCulm, theTeign, theDartand theOtter.
As well as agriculture, much of theeconomy of Devonis based ontourism. The comparatively mild climate, coastline and landscape make Devon a destination forrecreation and leisure in England. Visitors are particularly attracted to the Dartmoor and Exmoornational parks; its coasts, including the resort towns along the south coast known collectively as theEnglish Riviera; theJurassic CoastandNorth Devon's UNESCO Biosphere Reserve; and the countryside including theCornwall and West Devon Mining Landscape.