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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Downham Market, sometimes simply referred to as Downham, is a market town and civil parish in Norfolk, England. It lies on the edge of the Fens, on the River Great Ouse, approximately 11 miles south of King's Lynn, 39 miles west of Norwich and 30 miles north of Cambridge.[2]

The civil parish has an area of 5.2 km² and in the 2011 census had a population of 9,994 in 4,637 households.[3]

Fire Station in 2006, now a heritage centre

It was an agricultural centre, developing as a market for the produce of the Fens with a bridge across the Ouse. During the Middle Ages, it was famed for its butter market and also hosted a notable horse fair. The market is now held Fridays and Saturdays.

Notable buildings in the town include its mediaeval parish church, dedicated to St Edmund, and the Victorian clock tower, constructed in 1878. The town is also known as the place where Charles I hid after the Battle of Naseby. In 2004 the town completed a regeneration project on the Market Place, moving the market to the town hall car park. The decorative town sign depicts the crown and arrows of St Edmund with horses to show the importance of the horse fairs in the town's history.

A heritage centre, Discover Downham, opened in a former fire station in 2016.[4] The town is twinned with Civray, Vienne, France.[5]

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