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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Dronfield is a town in North East Derbyshire, England, which includes Dronfield Woodhouse and Coal Aston. It lies in the valley of the River Drone between Chesterfield and Sheffield. The Peak District National Park is three miles (4.8 km) to the west. The name means open land infested with drones (male bees).
The town existed before the 1086 Domesday Book, and has a 13th-century parish church. In 1662, Charles II granted the town a market, although this later ceased. The industrial history of the town includes coal mining, the wool trade, the production of soap and steel, and engineering. Today a range of manufacturing firms still operate in the town.
Dronfield's population increased dramatically in the post-war years from 6,500 in 1945 to its current size of just over 21,000.[1]
The football ground to the north of the town is currently the home of Sheffield F.C., the world's oldest football club.
