Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
The Metropolitan Borough of Dudley is a metropolitan borough of West Midlands in England. It was created in 1974 following the Local Government Act 1972, through a merger of the existing Dudley County Borough with the municipal boroughs of Stourbridge and Halesowen. The borough borders Sandwell to the east, the city of Birmingham to the south east, Bromsgrove to the south in Worcestershire, South Staffordshire District to the west, and the city of Wolverhampton to the north.
Being a metropolitan borough Dudley is effectively a unitary authority, with the exceptions of Transport for West Midlands, (publicly branded as West Midlands Network), fire and police services, and the local government pension fund (West Midlands Pension Fund), which are jointly run by the seven metropolitan boroughs of the West Midlands county.
For Eurostat purposes, Dudley is a NUTS 3 region (code UKG36), and is one of seven boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region.