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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​East Anglia in the East of England comprises the four counties of Norfolk, Suffolk, Cambridgeshire and Essex and is close to London. It is well-connected with Europe and the rest of the world through London Stansted Airport, the International Gateway to the East of England. There is also Norwich International Airport and London Southend Airport. The region has an excellent rail service with Greater Anglia, including the Stansted Express.

A recent report shows that East Anglia is home to three out of five of the fastest-growing city economies in the UK. Cambridge topped the list, with Ipswich second and Norwich fifth nationally according to The UK Powerhouse study.

The report reveals that Ipswich had the second-highest rate recorded of GVA growth rate (a measure of the value of goods and services produced) in the UK in the first three months of the year (2.5%), while Norwich enjoyed a growth rate of 2.4%.

Looking forward, the report also predicts the three locations will maintain their top 10 positions by the final quarter of 2028.

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