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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
The East of England is one of the nine official regions of England. This region was created in 1994 and was adopted for statistics purposes from 1999. It includes the ceremonial counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk. Essex has the highest population in the region.[1]
The population of the East of England region in 2018 was 6.24 million.[2] Bedford, Luton, Basildon, Peterborough, Southend-on-Sea, Norwich, Ipswich, Colchester, Chelmsford and Cambridge are the region's most populous towns.[3] The southern part of the region lies in the London commuter belt.
