Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Essex (/ˈɛsɪks/) is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south and Greater London to the south and south-west. The county town is Chelmsford, which remains the only city in the ceremonial county until Southend-on-Sea is formally accorded city status. For the purposes of government statistics, Essex is placed in the East of England region.
There are four definitions of the extent of Essex, the widest being the ancient county. Next largest is the former postal county, followed by the ceremonial county with the smallest being the administrative county – the area administered by the County Council, which excludes the two unitary authorities of Thurrock and Southend-on-Sea and the areas administered by the Greater London Authority.
The ceremonial county occupies the eastern part of what was, during the Early Middle Ages, the Anglo-Saxon Kingdom of Essex. As well as rural areas, the county also includes London Stansted Airport, the new towns of Basildon and Harlow, Lakeside Shopping Centre, the port of Tilbury and the borough of Southend-on-Sea.