Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Fakenham is a market town and civil parish in Norfolk, England. It is situated on the River Wensum, about 25 miles (40 kilometres) north west of Norwich. The town is the junction of several local roads, including the A148 from King's Lynn to Cromer, the A1067 to Norwich and the A1065 to Swaffham.
The civil parish has an area of 3.49 sq mi (9.0 km2) and in the 2001 census had a population of 7,357 in 3,292 households, the population increasing to 7,617 at the 2011 census. For the purposes of local government, the parish falls within the district of North Norfolk.
Fakenham has been a market town since 1250, particularly known for its corn, barley and wheat trading, and in the 19th century it became noted for its printing. Fakenham Racecourse is a thoroughbred horse racing venue to the south of Fakenham, of which Charles, Prince of Wales is patron.
The town has a long name of Fakenham Lancaster which derives from the ownership of the manor in 1377 being transferred to John of Gaunt, the Duke of Lancaster. The name continues to be used today, including on recently placed history trail plaques around the town, and also the two wards that cover the town, for the purpose of electing councillors to North Norfolk District Council, are called Lancaster North and Lancaster South.