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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Farnborough is a town in northeast Hampshire, England, part of the borough of Rushmoor and the Farnborough/Aldershot Built-up Area. Farnborough was founded in Saxon times and is mentioned in the Domesday Book of 1086. The name is formed from Ferneberga which means "fern hill". According to the UK-wide 2011 Census, the population of Farnborough is 57,486.[2]

The town is probably best known for its association with aviation, with the Farnborough Airshow, Farnborough Airport, Royal Aircraft Establishment, and the Air Accidents Investigation Branch.

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