Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Farnham is a market town in Surrey, England, within the borough of Waverley. The town is 36 miles (58 km) southwest of London in the extreme west of Surrey, adjacent to the border with Hampshire. By road, Guildford is 11 miles (17 km) to the east and Winchester a further 28 miles (45 km) along the same axis as London. Farnham is the largest town in Waverley; it is one of the five largest conurbations in Surrey. It is of historic interest, with many old buildings, including a number of Georgian houses. Farnham Castle overlooks the town. A short distance south-east of the town centre are the ruins of Waverley Abbey, Moor Park House, Northbrook Park and Mother Ludlam's Cave. Farnham is twinned with Andernach in Germany. It is drained by the River Wey (North Branch) which is navigable only by canoe at this point.