Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Glossop is a market town in the High Peak, Derbyshire, England, 12 miles (19 km) east of Manchester, 24 miles (39 km) northwest of Sheffield and 32 miles (51 km) north of the county town, Matlock, near Derbyshire's borders with Cheshire, Greater Manchester, South Yorkshire and West Yorkshire. It is between 150 and 300 metres (492 and 984 ft) above mean sea level, and lies just outside the Peak District National Park.
Historically, the name Glossop refers to the small hamlet that gave its name to an ancient parish recorded in the Domesday Book of 1086, and then the manor given by William I of England to William Peverel. A municipal borough was created in 1866, and the unparished urban area within two local government wards. The area now known as Glossop approximates to the villages that used to be called Glossopdale, on the lands of the Duke of Norfolk. Originally a centre of wool processing, Glossop rapidly expanded in the late 18th century when it specialised in the production and printing of calico, a coarse cotton, and became a mill town with many chapels and churches, its fortunes tied to the cotton industry.
Architecturally, the area is dominated by buildings constructed of the local sandstone. There remain two significant former cotton mills and the Dinting railway viaduct. Glossop has transport links to Manchester, making the area popular for commuters.