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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

Grantham (/ˈɡrænθəm/ GRAN-thəm) is a market and industrial town in the South Kesteven district of Lincolnshire, England. It straddles the London–Edinburgh East Coast Main Line and the River Witham and is bounded to the west by the A1 north–south trunk road. It lies about 23 miles (37 kilometres) south of the county town, Lincoln, and 22 miles (35 kilometres) east of Nottingham. The population in 2016 was put at 44,580.[1] Grantham is known as the birthplace of former UK Prime Minister Margaret Thatcher, for educating Isaac Newton at the King's School, as the workplace of the UK's first female police officer, Edith Smith in 1914, and for making the UK's first running diesel engine in 1892 and tractor in 1896. Thomas Paine worked there as an excise officer in the 1790s.