Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Great Yarmouth, often called Yarmouth, is a seaside resort and minster town in Norfolk, England, straddling the River Yare, some 20 miles (30 km) east of Norwich. A population of 38,693 in the 2011 Census made it Norfolk's third most populous place. Its fishing industry, mainly for herring, fell steeply after the mid-20th century and has all but vanished. North Sea oil from the 1960s brought an oil-rig supply industry that now services offshore natural gas rigs. More recent offshore wind power and other renewable energy have created further support services. Yarmouth has been a seaside resort since 1760 and a gateway from the Norfolk Broads to the North Sea. Tourism was boosted when a railway opened in 1844, which gave visitors easier, cheaper access and triggered some settlement. Wellington Pier opened in 1854 and Britannia Pier in 1858. Through the 20th century, Yarmouth was a booming resort, with a promenade, pubs, trams, fish-and-chip shops and theatres, and the Pleasure Beach, the Sea Life Centre, the Hippodrome Circus and the Time and Tide Museum, and a surviving Victorian seaside Winter Garden in cast iron and glass.