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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Great Yarmouth, often called Yarmouth, is a seaside resort and minster town in Norfolk, England, straddling the River Yare, some 20 miles (30 km) east of Norwich.[2] A population of 38,693 in the 2011 Census made it Norfolk's third most populous place. Its fishing industry, mainly for herring, fell steeply after the mid-20th century and has all but vanished.[3] North Sea oil from the 1960s brought an oil-rig supply industry that now services offshore natural gas rigs. More recent offshore wind power and other renewable energy have created further support services. Yarmouth has been a seaside resort since 1760 and a gateway from the Norfolk Broads to the North Sea. Tourism was boosted when a railway opened in 1844, which gave visitors easier, cheaper access and triggered some settlement. Wellington Pier opened in 1854 and Britannia Pier in 1858. Through the 20th century, Yarmouth was a booming resort, with a promenade, pubs, trams, fish-and-chip shops and theatres, and the Pleasure Beach, the Sea Life Centre, the Hippodrome Circus and the Time and Tide Museum, and a surviving Victorian seaside Winter Garden in cast iron and glass.
