Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Grimsby, also Great Grimsby, is a large coastal English seaport and administrative centre in North East Lincolnshire, on the South Bank of the Humber Estuary, close to where it reaches the North Sea. It was the home port for the world's largest fishing fleet by the mid-20th century, but fishing fell sharply after the Cod Wars denied the United Kingdom access to Icelandic fishing grounds, and the European Union parcelled out fishing quotas in waters within a 200-nautical-mile (370 km) limit of the UK coast to other European countries, in line with its Common Fisheries Policy. Grimsby has since suffered post-industrial decline, although food production has spread since the 1990s. The Grimsby–Cleethorpes conurbation acts as a cultural and economic centre for much of north and east Lincolnshire. Grimsby people are called Grimbarians; the term codhead is also used jokingly, often for Grimsby football supporters. Great Grimsby Day is 22 January.