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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Ilkeston is a town in the Borough of Erewash, Derbyshire, England, on the River Erewash, from which the borough takes its name, with a population at the 2011 census of 38,640.[2] Its major industries, coal mining, iron working and lace making/textiles, have now all but disappeared.
The town is close to both Derby and Nottingham and is near the M1 motorway and the border with Nottinghamshire. The eastern boundary of Ilkeston is only two miles from Nottingham's western edge and it is part of the Nottingham Urban Area.
