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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Kettering is a large market and industrial town in Northamptonshire, England, 70 miles (113 km) north of London and 15 miles (24 km) northeast of Northampton, west of the River Ise, a tributary of the River Nene. The name means "the place (or territory) of Ketter's people (or kinsfolk)".[1]

At the 2011 census, it had a population of 93,475.[2] The town is twinned with Lahnstein, in Germany and Kettering, Ohio, in the United States. It is part of the South Midlands and, along with other towns in Northamptonshire, has a growing commuter population as it is on the Midland Main Line railway, with East Midlands Railway services direct to London St Pancras International taking about an hour.

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