Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Kidderminster is a large market and historic minster town and civil parish in Worcestershire, England, 17 miles (27 km) south-west of Birmingham and 15 miles (24 km) north of Worcester. Located north of the River Stour and east of the River Severn, in the 2011 census, it had a population of 55,530. The town is twinned with Husum, Germany.
Situated in the far north of Worcestershire (and with its northern suburbs only 3 and 4 miles from the Staffordshire and Shropshire borders respectively), the town is the main administration centre for the wider Wyre Forest District, which includes the towns of Stourport-on-Severn and Bewdley, along with other outlying settlements.