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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Royal Leamington Spa, commonly known as Leamington Spa or simply Leamington /ˈlɛmɪŋtən/ (About this soundlisten), is a spa town and civil parish in Warwickshire, England. Originally a small village called Leamington Priors, it grew into a spa town in the 18th century following the popularisation of its water which was reputed to have medicinal qualities.[2] In the 19th century, the town experienced one of the most rapid expansions in England.[3] It is named after the River Leam, which flows through the town.
The town contains especially fine ensembles of Regency architecture,[4] particularly in parts of the Parade, Clarendon Square and Lansdowne Circus.
In the 2011 census Leamington had a population of 49,662.[1] Leamington is contiguous with the neighbouring towns of Warwick and Whitnash; these form a combined urban area which in 2011 had a population of 95,172.[5]
