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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​The City of Leeds is a city and metropolitan borough in West Yorkshire, England. The metropolitan borough includes the administrative centre of Leeds and the towns of Farsley, Garforth, Guiseley, Horsforth, Morley, Otley, Pudsey, Rothwell, Wetherby and Yeadon.[4] It has a population of 793,139 (mid-2019 est.), making it technically the second largest city in England by population behind Birmingham, since London is not a single local government entity. It is governed by Leeds City Council.

The current city boundaries were set on 1 April 1974 by the provisions of the Local Government Act 1972, as part a reform of local government in England. The city is a merger of eleven former local government districts; the unitary City and County Borough of Leeds combined with the municipal boroughs of Morley and Pudsey, the urban districts of Aireborough, Garforth, Horsforth, Otley and Rothwell, and parts of the rural districts of Tadcaster, Wharfedale and Wetherby from the West Riding of Yorkshire.

For its first 12 years the city had a two-tier system of local government; Leeds City Council shared power with West Yorkshire County Council. Since the Local Government Act 1985 Leeds City Council has effectively been a unitary authority, serving as the sole executive, deliberative and legislative body responsible for local policy, setting council tax, and allocating budget in the city, and is a member of the Leeds City Region Partnership. The City of Leeds is divided into 31 civil parishes and a single unparished area.