Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Leicester (About this soundlisten) LEH-ster) is a city and unitary authority area in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and close to the eastern end of the National Forest. It is to the north-east of Birmingham and Coventry, south of Nottingham, and west of Peterborough.
The 2016 mid year estimate of the population of the City of Leicester unitary authority was 348,300, an increase of approximately 18,500 (Increase 5.6%) from the 2011 census figure of 329,839, making it the most populous municipality in the East Midlands region. The associated urban area is also the 11th most populous in England and the 13th most populous in the United Kingdom.
Leicester is at the intersection of two major railway lines—the north–south Midland Main Line and the east/west Birmingham to London Stansted CrossCountry line; as well as the confluence of the M1/M69 motorways and the A6/A46 trunk routes. Leicester is the home to football club Leicester City and rugby club Leicester Tigers.