Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Leicestershire (/ˈlɛstərʃər, -ʃɪər/ (About this soundlisten); postal abbreviation Leics.) is a landlocked county in the English Midlands, being within the East Midlands. The county borders Nottinghamshire to the north, Lincolnshire to the north-east, Rutland to the east, Northamptonshire to the south-east, Warwickshire to the south-west, Staffordshire to the west, and Derbyshire to the north-west. The border with most of Warwickshire is Watling Street, the modern A5 road.
Leicestershire takes its name from the city of Leicester located at its centre and administered separately from the rest of the county. The ceremonial county – the non-metropolitan county plus the city of Leicester – has a total population of just over 1 million (2016 estimate), more than half of which lives in the Leicester Urban Area.
Leicestershire remains the only county in England other than Greater London that has yet to adopt an official county flag.