Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Lichfield (/ˈlɪtʃfiːld/) is a cathedral city and civil parish in Staffordshire, England. Lichfield is situated roughly 16 mi (26 km) north of Birmingham, 8.1 miles (13.0 km) from Rugeley, 9 miles (14 km) from Walsall, 7.9 miles (12.7 km) from Tamworth and 13 miles (21 km) from Burton Upon Trent. At the time of the 2011 Census the population was estimated at 32,219 and the wider Lichfield District at 100,700.
Notable for its three-spired medieval cathedral, Lichfield was the birthplace of Samuel Johnson, the writer of the first authoritative Dictionary of the English Language. The city's recorded history began when Chad of Mercia arrived to establish his Bishopric in 669 AD and the settlement grew as the ecclesiastical centre of Mercia. In 2009, the Staffordshire Hoard, the largest hoard of Anglo-Saxon gold and silver metalwork, was found 5.9 km (3.7 mi) south-west of Lichfield.
The development of the city was consolidated in the 12th century under Roger de Clinton, who fortified the Cathedral Close and also laid out the town with the ladder-shaped street pattern that survives to this day. Lichfield's heyday was in the 18th century, when it developed into a thriving coaching city. This was a period of great intellectual activity, the city being the home of many famous people including Samuel Johnson, David Garrick, Erasmus Darwin and Anna Seward, and prompted Johnson's remark that Lichfield was "a city of philosophers".
Today, the city still retains its old importance as an ecclesiastical centre, and its industrial and commercial development has been limited. The centre of the city has over 230 listed buildings (including many examples of Georgian architecture), and preserves much of its historic character.