Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Loughborough (/ˈlʌfbərə/ (About this soundlisten) LUF-bər-ə) is a town in the Charnwood borough of Leicestershire, England, seat of Charnwood Borough Council, and home to Loughborough University. The town had a population of 57,600 in 2004, making it the second largest settlement in Leicestershire. It is close to the Nottinghamshire border and within short distances of Nottingham, East Midlands Airport and Derby. The town has the world's largest bell foundry – John Taylor Bellfounders – which made bells for the Carillon War Memorial, a landmark in the Queens Park in the town, of Great Paul for St Paul's Cathedral, and for York Minster.