Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Lowestoft (/ˈloʊ(ɪ)stɒft, ˈloʊstəf/) is an English North Sea coast town and civil parish in the county of Suffolk. On the edge of The Broads, it is the most easterly UK settlement, 110 miles (177 km) north-east of London, 38 miles (61 km) north-east of Ipswich and 22 miles (35 km) south-east of Norwich. As the main town in the district of East Suffolk, it had an estimated 73,775 inhabitants in 2018. A port town, it developed out of the fishing industry and as a seaside resort with wide, sandy beaches. As its fisheries declined, oil and gas exploitation in the southern North Sea in the 1960s added to its development, alongside nearby Great Yarmouth. These roles have declined, but it is developing as a regional centre of the renewable energy industry.