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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Mansfield is a market town in Nottinghamshire, England, the main town in the District of Mansfield and Mansfield Urban Area.[1] Mansfield gained the Royal Charter of a market town in 1227. The town lies in the Maun Valley, 12 miles (19 km) north of Nottingham, and is near Sutton-in-Ashfield. Most of the 106,556 population live within the town proper (including Mansfield Woodhouse), with Market Warsop as a secondary centre.[2] It is the only local authority in Nottinghamshire directly to elect its mayor.
