Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
March is a Fenland market town and civil parish in the Isle of Ely area of Cambridgeshire, England. It was the county town of the Isle of Ely which was a separate administrative county from 1889 to 1965. It is now the administrative centre of Fenland District Council.
The town grew by becoming an important railway centre. Like many Fenland towns, March was once an island surrounded by marshes. It occupied the second largest "island" in the Great Level. As the land drained, the town grew and prospered as a trading and religious centre. It was also a minor port before, in more recent times, a market town and an administrative and railway centre. March is situated on the banks of the navigable old course of the River Nene, today mainly used by pleasure boats.