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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Market Rasen is a town and civil parish within the West Lindsey district of Lincolnshire, England. The River Rase runs through it east to west, approximately 13 miles (21 km) north-east from Lincoln, 18 miles (29 km) east from Gainsborough and 16 miles (26 km) south-west from Grimsby. It lies on the main road between Lincoln and Grimsby, the A46 and is on National Cycle Route 1 (part of EuroVelo 12) of the National Cycle Network.[2]
In 2001 the town had a population of 3,200.[3] In the 2011 census he population of the civil parish was 3,904.[4]
The town is known for Market Rasen Racecourse and being close to the epicentre of a 2008 earthquake.
