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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Matlock is the county town of Derbyshire, England. It is situated at the south-eastern part of the Peak District, with the National Park directly to the west. The town is twinned with the French town of Eaubonne. The former spa resort of Matlock Bath lies immediately south of the town on the A6. The civil parish of Matlock Town had a population in the 2011 UK census of 9,543.[1] The population of the wider Matlock urban area (including Darley Dale, Tansley, Hackney and Matlock Bath) is approximately 20,000.

Matlock is nine miles (14 km) south-west of Chesterfield and in easy reach of the cities of Derby (19 miles), Sheffield (20 miles) and Nottingham (29 miles); the Greater Manchester conurbation is 30 miles away. Matlock is within the Derbyshire Dales district, which also includes the towns of Bakewell and Ashbourne, as well as Wirksworth. The headquarters of Derbyshire County Council are in the town.

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