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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Melton Mowbray (/ˈmɛltən ˈmoʊbri/) is a town in Leicestershire, England, 19 miles (31 km) north-east of Leicester, and 20 miles (32 km) south-east of Nottingham. It lies on the Rivers Eye which changes name below Melton Mowbray to the Wreake. The town has a population of 25,554.[1] It is known for a culinary speciality, the Melton Mowbray pork pie, and as the location of one of the six licensed makers of Stilton cheese.[2] This has led to it being promoted as Britain's "Rural Capital of Food".[3]

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