Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
North Wales (Welsh: Gogledd Cymru), also known as the North of Wales (or simply the North, or in Welsh 'y Gogledd' in Wales), is a geographic region of Wales, encompassing its northernmost areas. It borders Mid Wales (or South Wales under some definitions) to the south, England to the east, and the Irish Sea to the north and west. The area is highly mountainous and rural, with Snowdonia National Park (Parc Cenedlaethol Eryri) and the Clwydian Range, known for its mountains, waterfalls and trails, located wholly within the region. Its population is more concentrated in the north-east, and northern coastal areas of the region, whilst significant Welsh-speaking populations are situated in its western and rural areas. North Wales is imprecisely defined, lacking any exact definition or administrative structure. For the public purposes of health, policing and emergency services, and for statistical, economic and cultural[note 2] purposes, North Wales is commonly defined administratively as its six most northern principal areas, but other definitions of the geographic region exist, with Montgomeryshire historically considered to be part of the region.
Those from North Wales are sometimes referred to as "Gogs" (from "Gogledd" – the Welsh word for "north"); in comparison, those from South Wales are sometimes called "Hwntws" by those from North Wales.
The region includes the localities of Wrexham, Deeside, Rhyl, Colwyn Bay, Flint, Bangor, Llandudno, and Holyhead. The largest localities in North Wales are the town of Wrexham and the conurbations of Deeside and Rhyl/Prestatyn, where the main retail, cultural, educational, tourism, and transport infrastructure and services of North Wales are located.