Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Northampton /nɔːrˈθæmptən/ (About this soundlisten) is a large market town and the county town of Northamptonshire in the East Midlands of England. It lies on the River Nene, 60 miles (97 km) north-west of London and 50 miles (80 km) south-east of Birmingham. One of the largest towns (as opposed to cities) in England, it had a population of 212,100 at the 2011 census (223,000 est. 2019).
Archaeological evidence of settlement in the area dates to the Bronze Age, Romans and Anglo-Saxons. In the Middle Ages, the town rose to national significance with the establishment of Northampton Castle, an occasional royal residence which regularly hosted the Parliament of England. Medieval Northampton had many churches, monasteries and the University of Northampton, all enclosed by the town walls. It was granted a town charter by Richard I in 1189 and a mayor was appointed by King John in 1215. The town was also the site of two medieval battles, in 1264 and 1460.
Northampton supported the Parliamentary Roundheads in the English Civil War, and Charles II ordered the destruction of the town walls and most of the castle. The Great Fire of Northampton in 1675 destroyed much of the town. It was soon rebuilt and grew rapidly with the industrial development of the 18th century. Northampton continued to grow with the arrival of the Grand Union Canal and the railways in the 19th century, becoming a centre for footwear and leather manufacture.
Northampton's growth was limited until it was designated as a New Town in 1968, accelerating development in the town. It unsuccessfully applied for city status in 2000.