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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Northamptonshire (/nɔːˈθæmptənʃɪə, -ʃə/;[4] abbreviated Northants.), archaically known as the County of Northampton, is a county in the East Midlands of England. In 2015 it had a population of 723,000. The county is administered by Northamptonshire County Council and by seven non-metropolitan district councils. It is known as "The Rose of the Shires".
Covering an area of 2,364 square kilometres (913 sq mi), Northamptonshire is landlocked between eight other counties: Warwickshire to the west, Leicestershire and Rutland to the north, Cambridgeshire to the east, Bedfordshire to the south-east, Buckinghamshire to the south, Oxfordshire to the south-west and Lincolnshire to the north-east – England's shortest administrative county boundary at 20 yards (19 metres), although this was not the case with the historic county boundary.[5] Northamptonshire is the southernmost county in the East Midlands region.
Apart from the county town of Northampton, other major population centres include Kettering, Corby, Wellingborough, Rushden and Daventry. Northamptonshire's county flower is the cowslip.[6] The city of Peterborough was also part of the county until the creation of the Soke of Peterborough.
