Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Norwich (/ˈnɒrɪdʒ, -ɪtʃ/ (About this soundlisten)) is a city in Norfolk, England, situated on the River Wensum in East Anglia, about 100 miles (160 km) north-east of London. A city since 1094, Norwich is the county town of Norfolk and unofficially seen as East Anglia's capital. From the late Middle Ages until the Industrial Revolution, Norwich was the largest city in England after London and one of the most important. The present-day population of the city is about 142,000.