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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Nottinghamshire (pronounced /ˈnɒtɪŋəmʃər, -ʃɪər/;[2] abbreviated Notts.) is a county in the East Midlands region of England, bordering South Yorkshire to the north-west, Lincolnshire to the east, Leicestershire to the south, and Derbyshire to the west. The traditional county town is Nottingham, though the county council is based at County Hall in West Bridgford in the borough of Rushcliffe, at a site facing Nottingham over the River Trent.

The districts of Nottinghamshire are Ashfield, Bassetlaw, Broxtowe, Gedling, Mansfield, Newark and Sherwood, and Rushcliffe. The City of Nottingham was administratively part of Nottinghamshire between 1974 and 1998, but is now a unitary authority,[2] remaining part of Nottinghamshire for ceremonial purposes.

In 2017, the county was estimated to have a population of 785,800. Over half of the population of the county live in the Greater Nottingham conurbation (which continues into Derbyshire).[3] The conurbation has a population of about 650,000, though less than half live within the city boundaries.[citation needed]

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