Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Nuneaton (/nəˈniːtən/ nə-NEE-tən) is a large town in northern Warwickshire, England. The population in 2011 was 86,552, making it the largest town in Warwickshire.
The author George Eliot was born on a farm on the Arbury Estate just outside Nuneaton in 1819 and lived in the town for much of her early life. Her novel Scenes of Clerical Life (1858) depicts Nuneaton. There is a hospital named after her, The George Eliot Hospital.
The Nuneaton built-up area, incorporating Nuneaton and the surrounding urban settlements, including the large villages of Hartshill, Galley Common and Bulkington, had a population of 92,968 at the 2011 census.