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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Oxford (/ˈɒksfərd/)[4][5] is a city in England. It is the county town and only city of Oxfordshire. In 2017, its population was estimated at 152,450.[1] It is 56 miles (90 km) northwest of London, 64 miles (103 km) southeast of Birmingham, and 61 miles (98 km) northeast of Bristol. The city is home to the University of Oxford, the oldest university in the English-speaking world,[6] and has buildings in every style of English architecture from late Anglo-Saxon. Oxford's industries include motor manufacturing, education, publishing, information technology and science.

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