Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Reading (/ˈrɛdɪŋ/ (audio speaker iconlisten) RED-ing) is a historic large market town in Berkshire, England, in the Thames Valley at the confluence of the rivers Thames and Kennet. It is on the Great Western Main Line railway and the M4 motorway, 40 miles (64 km) east of Swindon, 25 miles (40 km) south of Oxford, 40 miles (64 km) west of London, 15 miles (24 km) north of Basingstoke, 13 miles (21 km) southwest of Maidenhead and 15 miles (24 km) east of Newbury. Reading is a major commercial centre, especially for information technology and insurance. It is also a regional retail centre, serving a large area of the Thames Valley, and home to the University of Reading. Every year it hosts the Reading Festival, one of England's biggest music festivals. Among its sports teams are Reading Football Club and Reading Hockey Club, and over 15,000 runners annually compete in the Reading Half Marathon.
Reading dates from the 8th century. It was an important trading and ecclesiastical centre in the Middle Ages, the site of Reading Abbey, one of the largest and richest monasteries of medieval England with strong royal connections, of which the 12th-century abbey gateway and significant ancient ruins remain. By 1525, Reading was the largest town in Berkshire, and tenth in England for taxable wealth. The town was seriously affected by the English Civil War, with a major siege and loss of trade, but played a pivotal role in the Glorious Revolution, whose only significant military action was fought on its streets. The 18th century saw the beginning of a major ironworks in the town and the growth of the brewing trade for which Reading was to become famous. The 19th century saw the coming of the Great Western Railway and the development of the town's brewing, baking and seed growing businesses, and the town grew rapidly as a manufacturing centre.